Category Menu

SABIC Helps Power New Generation of Siemens Industrial Automation Controllers through Award-Winning Campaign

Through innovative materials, market and technical expertise and a collaborative approach, SABIC helps to realise the ambitions of its customers. To highlight the fruits of that collaboration with customers in Europe, SABIC has introduced a pioneering and award-winning campaign, Stories of Possible. Hosted at, this campaign is to capture, in a series of six personal stories, a customer’s ambition and how SABIC helps to ‘make their vision possible’ in order to serve the industries and communities they operate in and create value for the long term.

The first film gives the stage to a global leading brand in Industrial Automation, Siemens, who tells the story of the development of their SIMATIC S7-1500 Automation Controller.

Plastic Machinery
SABIC Helps Power New Generation of Siemens Industrial Automation Controllers through Award-Winning Campaign

The story documents the vision of Siemens to develop a product, which supports their position as a global leader in programmable control systems while driving the competitive advantage of users through production and energy efficiency. Matthew Thorton, Siemens’ Automation Consultant, describes the fruits of three years of collaboration between Siemens and SABIC to develop electrical housings for the SIMATIC S7-1500 controller. SABIC’s solution enables new design features and allows the controller to thrive under harsh factory conditions for the longer term. The new Siemens product has been helping customers meet the twin challenges of resource scarcity and environmental protection by reducing energy and operating costs by up to 20%.

The Industrial Design of the SIMATIC S7-1500 has been honoured with the prestigious iF-Design Award. The SIMATIC S7-1500 represents a new generation of controllers for the automation of small- standardized machines and complex systems with high demands on speed. The modular build system makes the functionality user-scalable. When used in an integrated engineering production system, the SIMATIC S7-1500 enables Siemens’ customers to tap into higher production efficiency, faster time to market and improved sustainability through lower energy consumption and a lower error rate of production.

Siemens chose SABIC from an initial ten contenders to help them materialize the new SIMATIC S7-1500 controller. SABIC was the supplier of choice due to the company’s extensive global network, Global Application Technology capabilities and the material solution with LEXAN™ EXL Copolymer.

Eric Hogenboom, Vice President Sales Europe for SABIC’s Innovative Plastics’ Strategic Business Unit, comments, “We are committed to help realizing the vision of our customers. Working in close collaboration with Siemens, we support innovation and growth. And together we create lasting value for the whole value chain.”

SABIC’s Stories of Possible series was named the winner of a Silver Stevie® Award in the “Communications or PR Campaign of the Year – Marketing Business-to-Business” category, and a Bronze Stevie® Award in “Brand Experience of the Year – Business-to-Business” at the 12th Annual International Business Awards, the world’s premier business awards program with more than 3.700 entries from 60 nations and territories.


You may also like