MONTREAL : The Canadian Plastics Industry Association (CPIA) announced that it is joining the launch of the North American plastics industry’s own private label of recyclable, North American-made gear for the plastics industry. Made from recycled content and branded resinGEAR™, the clothing is customizable and targeted toward a B2B customer base: companies and organizations seeking Canadian and US-made and eco-friendly uniforms, corporate gifts or promotional gear for meetings, trade shows, and other events.
In addition to the Canadian Plastics Industry Association, SPI (the Plastics Industry Trade Association), the Plastic Pipe Institute and the Western Plastics Association are part of the resinGEAR™ program. A portion of all proceeds go to support the associations’ sustainability initiatives. “Since one of CPIA’s three strategic priorities is post-use plastics recovery leadership, CPIA has been seeking innovative ways to show we “walk the walk”,’” said CPIA President and CEO Carol Hochu.
“Along with our strategies of developing partnerships to increase recycling, reduce litter, and expand energy recovery, resinGEAR™ demonstrates the Canadian plastics industry’s commitment to keeping our products out of Canada’s landfills and advancing sustainable manufacturing while generating funding to support future sustainability initiatives.”
Customizable and branded with corporate logos, the plastics industry’s resinGEAR™ line offers executive, promotional, uniform and sports gear, which includes a variety of shirts, jackets, hats and uniforms for men and women as well as tote bags and other promotional items. With resinGEAR™, a company can not only provide apparel for their company’s executives, plant employees, customers, but can also demonstrate their commitment to zero waste.
resinGEAR™, available for purchase online at www.resinGEAR.org, is 100% recyclable and made in both Canada and the United States from 50% to 100% recycled plastic, depending on the material. CPIA members are entitled to receive a 15% discount.