European Bioplastics, the association for the European bioplastics industry, has published its “Environmental Communications Guide for Bioplastics” to clarify false or misleading communication of environmental product properties. “Together with the bioplastics industry, we want to set a new benchmark for good environmental communication, all along the value chain,” says Andy Sweetman, Chairman European Bioplastics.
European Bioplastics has developed its Environmental Communications Guide within an international working group of member and non-member experts. The 30-page brochure is available for download at the association’s website. A short summary of the key messages of the guide is also available in German, French, Spanish, Italian, Dutch and Swedish.
The brochure outlines general, ISO compliant guidelines for environmental communication. In addition, it provides recommendations regarding relevant claims for bioplastics such as biobased, biodegradable, compostable or CO2 neutral. Recommendations are illustrated by both good and poor examples.
Besides publishing the brochure, European Bioplastics is offering workshops on environmental communication for bioplastics. The first half-day workshop will be held on November 5 at the Maritim proArte hotel in Berlin, Germany, one day prior to the annual European Bioplastics Conference. The workshop will primarily target those responsible for communications and marketing as well as product designers, and brand managers.