Dow achieves new milestones to helping to promote a circular economy in China with Liby’s sustainable packaging
Shanghai, China – January 18, 2022 – Dow (NYSE: DOW), a global materials science company, and
Liby, a leading laundry brand in China, announced today several new milestones that address plastic
packaging waste to helping to promote a circular economy in the country.
Dow’s recyclable packaging solutions have been adopted for use in nine of Liby’s products since
the brand introduced China’s first recyclable packaging for laundry pods in 2020. To date, Liby’s
sustainable solutions have allowed millions of its customers the ability to recycle packaging waste
easily, along with responsible disposal and recycling infrastructure.
• Enabled by Dow’s INNATE™ TF Polyethylene Resins for Tenter Frame Biaxial Orientation (TFBOPE), Liby’s recyclable packaging earned the first “Double E”* (easy-to-collect and easy-to
regenerate) label in China, which helps consumers distinguish recyclable packaging from other
• Liby closed the loop in plastic waste re-use by adopting recyclable cushion packaging made with
Dow’s post-consumer recycled (PCR) resins, which are converted from plastic waste provided by
Dow’s recycling partner – LOVERE.
These new achievements are part of Dow’s sustainability targets and commitment to close the loop by
enabling 100% of its products sold into packaging applications to be reusable or recyclable by 2035.
Dow’s efforts are also supporting with China’s 14th five-year plan to stop plastic waste from entering the
environment and promoting the use of sustainable plastic products
“We are delighted to collaborate with industry leader Liby who shares the same vision as Dow to
accelerate the move from linear to circular economy,” said Bambang Candra, Asia Pacific commercial
vice president of Dow Packaging and Specialty Plastics. “These accomplishments are amongst the many
that reflects our commitment to capture the full value of plastic and keep waste out of the enviroment, and
we look forward to celebrating more milestones with our partners to achieve a sustainable future
Dr. Liping Zhang, Liby’s Chief Scientist, shared “The use of recyclable packaging and PCR resins is one
of Liby’s sustainability focuses, which also supports China’s peak emissions and carbon neutral goals.
We are proud to be working with Dow to achieve a circular economy and to stop the plastic waste in
Kodak Xiao, Asia Pacific Marketing Director for Packaging & Hygiene, Dow Packaging and Specialty
Plastics says, “Plastic is too valuable a resource to be thrown away or lost to landfill. Tackling plastic
waste is a global issue that requires localized solutions. Through our achievements with Liby, we are able
to demonstrate how we partner with local brand owners as well as recyclers to establish an innovative
business model and advance our sustainability commitments.”
The partnership between Dow and Liby continues to expand with several ongoing recyclable packaging
projects in the pipeline, including another PCR resin application that will be announced soon.
* “Double-E” label is issued by Green Recycling Plastic Supply Chain Group (GRPG) – an association established
between China Petroleum and Chemical Industry Federation (CPCIF) and China National Resource Recycling
Association (CRRA). The “Double E” certification and evaluation standards of plastic recycling were developed by
GRPG based on China’s industry situation and related policies, in accordance with the country’s five-year plan. TÜV
Rheinland, a global leading testing service provider, certified Liby’s recyclable packaging with an excellent rating.
About Dow Packaging and Specialty Plastics
Packaging and Specialty Plastics (P&SP), a business unit of Dow (NYSE: DOW), combines core
strengths of R&D, worldwide reach, broad product lines and industry expertise to deliver high performing
technologies for end use markets in food packaging, personal hygiene, infrastructure, consumer goods
and transportation. P&SP is one of the world’s largest producers of polyethylene resins, functional
polymers, and adhesives, and enabled by Pack Studios, is a leading innovator and collaborator across
the value chain on sustainable application development and circular economy life-cycle design for
Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused innovation and leading
business positions to achieve profitable growth. The Company’s ambition is to become the most
innovative, customer centric, inclusive and sustainable materials science company, with a purpose to
deliver a sustainable future for the world through our materials science expertise and collaboration with
our partners. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones businesses
delivers a broad range of differentiated science-based products and solutions for its customers in highgrowth market segments, such as packaging, infrastructure, mobility and consumer care. Dow operates
106 manufacturing sites in 31 countries and employs approximately 35,700 people. Dow delivered sales
of approximately $39 billion in 2020. References to Dow or the Company mean Dow Inc. and its
subsidiaries. For more information, please visit www.dow.com or follow @DowNewsroom on Twitter