Baerlocher entrusts young creatives with booth design for K 2013
Munich, August 1, 2013 – Baerlocher, a leading global supplier of additives for the plastics industry, exhibits at this year’s K-show at booth A21 in Hall 5. The leading trade fair for the international plastics industry is taking place in Dusseldorf from October 16-23. For the design of the stand Baerlocher has entrusted wroom, a young team of architects and designers.
The outstanding booth visualizes the theme of Baerlocher – we add character to plastics.Baerlocher, a leading global producer of innovative additives in particular for the production of PVC products such as window profiles, pipes, cables and floor coverings and films, exhibits at this year’s K-show on a stand with 140 square meters with an entirely new design.
For concept and design of the booth, Baerlocher has assigned a team of young architects and designers, all graduates of the State Academy of Fine Arts in Stuttgart. wroom considers itself as the link between architecture, product design and visual communication. Through interdisciplinary work and a conceptual approach, the team aims to develop highly individual and exceptional solutions.
“The idea of Baerlocher to break new ground enabled us to design a new booth from scratch. The booth visualizes the theme of Baerlocher and translates it into a filigree, molecule-like structure that, at the same time, is functional and characteristic”, says Philipp Münster on behalf of the team.
Baerlocher with successful presence in the global emerging markets
Besides sustainable Ca-based additives for the PVC industry, Baerlocher also develops and provides additives for other polymer applications and wood plastic composites. The additive systems offered by Baerlocher set standards in terms of production efficiency as well as quality and sustainability of the final products.
“The Baerlocher group of companies has German roots and builds on Europe. At the same time we operate successfully in the United States and South America and put stronger emphasis on emerging markets such as China, India, Russia, Turkey and the Middle East. Due to its international orientation, the K-show therefore is the ideal platform for Baerlocher”, says Arne Schulle, CEO of Baerlocher Group of Companies.
On its website at www.baerlocher.com, Baerlocher offers a form to arrange meetings with sales representatives and technicians at the K-show.
The Baerlocher group of companies is a leading supplier of additives for the plastics industry. Its offering includes a very broad range of stabilizers as well as other additives for all polymer applications.
Characteristics of Baerlocher are strong customer and employee orientation, as well as innovation and sustainability. Continued leadership in innovation is demonstrated by Baerlocher’s support to the PVC industry in the transition from Lead- to Calcium-based stabilizers as well as by the innovative lubricant systems for wood plastic composites.
Baerlocher is committed to the principles of responsible care. The company maintains an ISO 9001 certified quality management system and its environmental management system complies with ISO 14001. Baerlocher is involved in a variety of activities, both in industry and in society. It plays an active role in trade associations and runs a Plastic Additives Museum at the production site in Lingen, Germany. The company also provides opportunities for apprenticeships in various business areas.
The Baerlocher group of companies has manufacturing sites around the globe and operates a sales network covering all major countries.