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RHODIA Launches New Waterborne Paint Additives…

Rhodia strengthens its presence on the paint and coatings market with the launch of new high-performance chemicals created to meet formulators’ demands for specific solutions. These innovations are extending the existing range of additives and position Rhodia as one of the innovative suppliers of performance additives for a variety of paint and coatings applications.

Rhodia’s Innovative Waterborne Paint Additives:

    * Rhodoline® FT100, a novel zero VOC (Volatile Organic Compound) additive for freeze-thaw stability and open time. It enables stability after five freeze-thaw cycles, improves open time, scrub resistance and gloss while it increases the resistance to hydrophobic stains. This innovative solution is a breakthrough alternative to the existing ones on the market that helps customers to avoid logistic hassles.
    * Rhodoline® WA wetting agents provide fast wetting properties and low foaming benefits. Rhodoline® WA range, complete the existing Antarox® range, giving more formulation flexibility and better foam control.
    * Sipomer® range for rheological control agents providing performance for a broad range of spectrum of rheological profiles. By combining its experience in monomer synthesis and emulsion polymerization, Rhodia extends the available range of monomers for synthesis of thickeners. On top of specialty monomers, Rhodia offers expertise in polymer synthesis to meet the toughest challenges of paint formulations.

“With these innovative and creative solutions, we have strong ambitions to become the preferred solution provider to customers’ specific needs in the paint additive market,” comments Thierry Fayand, Global Business Director of the Paint and Coatings Market, Rhodia Novecare. “Our expertise in rheology control, surface modifications and polymer associations, gives us the ability to deliver custom-made solutions adapted to niches’ needs and customers’ specific requirements. Committed to sustainable development, we also support the industry with low or non VOC and APE free ingredients, as well as ‘easy-to-formulate’ solutions.”

About Rhodia

Rhodia is an international chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers’ performance through the pursuit of operational excellence and its ability to innovate. Structured around six Enterprises, Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. The Group employs around 14,500 people worldwide and generated sales of €4.8 billion in 2008. Rhodia is listed on Euronext Paris.

About Rhodia Novecare

With net sales of €971M is one of the six Group’s Enterprises and provides high-performance products and solutions to a wide range of industries including cosmetics, detergents, agrochemicals and oil, as well as industrial applications. Thanks to a worldwide industrial footprint and global R&D and tech-support network, Rhodia Novecare holds leading positions in the surfactants, phosphorus derivatives, natural polymers, synthetic polymers and monomers technologies, and eco-friendly oxygenated solvents. Rhodia Novecare has developed particular expertise valuable to answer and anticipate customer’s needs in protection, surface modification, rheology, active delivery, improvement of formulations and processes, environment and health respect.



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