Metro Waste Paper Recovery Inc., a recycling company headquartered in Toronto, has changed its name to Cascades Recovery Inc.
“This evolution is based on a common ownership, a strong business relationship and a wish to strengthen the bond even more,” according to a press release issued by the company.
As a member of Cascades Specialty Products Group, Metro Waste is part of Cascades’ supply chain and supports the company’s sustainability goals.
Al Metauro, CEO of Cascades Recovery, says, “To capitalize on this direction and on our relationship with Cascades, it is time to refresh our image.” He adds that the new name better reflects the range of paper and packaging the company recovers.
Mario Plourde, president and CEO of Cascades Specialty Products Group, says “This change better reflects our commitment toward sustainability. By investing in urban forests—recovery programs—rather than traditional forests, we create a sustainable business model that creates products with recyclable materials while offering the marketplace high quality products with small environmental footprints.”
Cascades Recovery develops a customized material recovery plan for each customer that it markets as “Recovery … PLUS.” According to the company, “The ‘PLUS’ takes the efforts beyond ‘Recovery,’ incorporating program efficiencies into the business processes, ensuring that every effort is made to find beneficial uses for all materials and validating the benefits of using products made from recyclable materials.”
Metauro adds, “Unlike waste companies whose primary business is waste to landfill, our business is to divert material from landfill and find ways to use the discarded materials over and over again, working towards zero waste.” Cascade Recovery operates 21 material recovery facilities in Canada and the United States.
Source : www.recyclingtoday.com