“The collection reflects colours emanating from Africa.”
Designed for polyolefin applications, the new colour palette enables brand owners to increase consumer product shelf appeal.
Philippe Hugele, Strategic Business Manager Rigid Packaging, said: “The collection reflects colours emanating from Africa, offering visual excursions into the fiery depths of volcanos that produce the unique colours indigenous to Dallol, the hottest place on earth inhabited by humans. At first glance, these formations appear as an offensive mass of rock sleeping in the lush valleys. In the mysterious acid lakes, a colour spectrum can be found that transitions from glacial blue to emerald green, muddy red to mysterious blacks, all of which remind us of the volatility of the volcano’s mood. The fine ash particles dispersed and embodied within the indigenous colours are captured in this collection.”
Dallol Collection colours include the fiery warmth of Hot Springs, the grounded russet tone of Lapilli, the fresh foamed blue found in Gwisho, the earthy values of Tephra, as well as hints of graphite in Scoria, the green surprise of Olivine and the ashen colour of Dacite. The colours can be customized to support brand messaging.