SPI indicates American company specializing in trade fairs and conferences as marketing agency for NPE 2015
The Marketing Design Group (MDG) will promote the international plastics exposition NPE2015 the exhibitors and attendees, the Naylor CGM will again be responsible for sales SPI – The Plastics Industry Trade Association has appointed Marketing Design Group (MDG) as a marketing agency for the international plastics exposition NPE2015, announced today Brad Williams, director of marketing and sales for SPI for trade fairs and conferences.
Located in San Diego, the MDG is long specialized in the promotion of trade shows and other industry events and has extensive experience in international marketing. For NPE2015, the agency will provide strategic consulting services, brand management, marketing displays, website development, print advertising and digital media negotiations, direct mail promotion and acquisition of international participants. Sales of exhibitors will be conducted by CMG Naylor, who provided this service in the last NPE in 2012.
“The MDG is the leading marketing trade fair, with 35 years of experience in promoting some of the most successful events in the country,” said Mr. Williams. “The experience of the agency will increase the ability of SPI to communicate the unique value of NPE 2015 for all types of media, as well as many vertical public to know about plastics technologies and business opportunities.” The MDG has worked with ten of the top 100 events listed in Trade Show Executive magazine, including trade fairs worldwide with a focus on machinery, according to Kimberly Hardcastle-Geddes, president of MDG.
“We are excited about the opportunity to help promote the SPI largest and most dynamic plastics fair in the Western Hemisphere,” said Mrs. Hardcastle-Geddes. “We look forward to working with the team of professional trade show of SPI, which are known for using original and innovative tactics to address challenges remain relevant and provide a high-value experience for your audience.”
About NEP: NEP A is an international exhibition for plastics which occurs every three years and is held and owned exclusively by SPI: The Plastics Industry Trade Association. The NPE2015 will occur Monday through Friday, 23 to 27 March 2015, at the Convention Center of Orange County in Orlando, Florida. The NPE2012 had 1933 exhibitors, 40% of whom were from outside the U.S.. The event attracted 55,359 participants and 26% of whom were international visitors.
About SPI: Founded in 1937, is the trade association for the plastics industry representing the third largest manufacturing industry in the United States. SPI’s member companies represent the entire supply chain of the plastics industry, including processors, machinery and equipment manufacturers and raw materials suppliers. The U.S. plastics industry employs nearly 1 million workers and generates more than $ 341 billion in annual sales.
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