When plastic ends up in the ocean, it becomes problematic to the ecosystem. To raise public awareness around this issue,
Electrolux launched the Vac from the Sea initiative (which we first highlighted here). The project’s intention aimed to bring attention to the issue of plastic pollution in the ocean and combat the scarcity of recycled plastics needed for making sustainable home appliances. Electrolux partnered with organisations like the Algalita Marine Research Foundation, B.E.A.C.H., 5 Gyres, and the Plastiki who were already engaged in the marine debris issue. Leading up to the creation of the vacuum cleaners, an updated blog provided information to anyone interested in following the endeavor and inspiration for getting involved.
Each of the five distinct vacuum cleaners were created from plastic debris harvested from the Pacific, Indian and Atlantic Oceans, and the Mediterranean, and Baltic Sea. All the models are fully functional and have been built using the same core components as the Electrolux Ultra-Green Model. The company describes how the vacuum cleaners embody the plastic paradox:
Oceans are full of plastic waste, yet on land there is a shortage of recycled plastic for producing sustainable vacuum cleaners. Electrolux makes Green Range vacuum cleaners from 70% recycled plastic, but wants to reach 100%.
Electrolux is hoping to auction off one vacuum cleaner with the proceeds going to research. And additional steps are in place for an official Vacs from the Sea tour.
Source : www.plastics.com