Efficiency is set to be the main theme at K 2013, and it can now become a key part of visitors’ preparation before the event as well. Through a new microsite and an exclusive app, ENGEL has already started to inform the international injection moulding industry about innovations that will be on display and activities that will be taking place at K in the run-up to the trade fair. Visitors will also be able to be guided efficiently to the ENGEL exhibits which are relevant to their sector and applications when they are actually at the fair in Düsseldorf in October.
K 2013 has already started at www.engel-k-online.com. On ENGEL’s microsite, there is now a preview of its stand at the fair. All 12 machine exhibits can be seen in action in trailers, while further detailed information makes the company’s upgrades and new developments transparent and is already offering the public an insight into the future potential of the innovative products, technologies and system solutions.
In addition, the microsite provides a schedule for machine demonstrations and an overview of ENGEL injection moulding machines and system solutions being presented at partner stands. There is also a contact link, which allows users to get in touch with ENGEL’s experts directly even before the trade fair starts.
Also available “to take away”
The new ENGEL app for K 2013 is now available free of charge at www.engel-k-online.comfor Android and iOS. It means fair visitors can quickly access the descriptions of the exhibits, the trailers, the demonstration times and a plan of the company’s stand at any time. Once installed, the app does not need a live connection to the Internet to work.
Christian Pum, ENGEL AUSTRIA’s Sales Director, says: “With the exhibits at our own stand in hall 15 and further exhibits at the stands of our partners, our innovation density at K 2013 will be greater than it’s ever been at a trade fair. Our new online services will help visitors to find the innovations that are important to their field and ensure they don’t miss any highlights.”