Published On: Wed, Sep 26th, 2012

Lanxess launches first AA-rated concept tire under new EU labeling regulations

Lanxess launches first AA-rated concept tire under new EU labeling regulations

Lanxess launches first AA-rated concept tire under new EU labeling regulations

Lanxess announced that its recently unveiled concept tire, Lanxess AA, will be among the first in the industry to earn a double-A rating under the new European Union (EU) tire labeling regulations that will be implemented in November. “We believed that creating our own concept tire was essential to developing a thorough command of our high-tech solutions and their significance to the finished product,” said Dr. Joachim Grub, Head of the Performance Butadiene Rubbers business unit at Lanxess. “We are now moving from the age of tire design to the age of tire materials, which will make the difference in performance.”

With this concept tire, Lanxess intends to demonstrate the importance of its neodymium-based performance butadiene rubber (Nd-PBR) to increase durability, especially in AA-rated tires. Although durability will not be rated on the new EU tire labels, it will be a key differentiation among top-ranked tires. Traditionally, an improvement in durability has always come at the expense of either rolling resistance or wet grip. Lanxess says its green tires can reach their peak performance with formulations containing both Nd-PBR and solution styrene butadiene rubber (SSBR), a material that helps to reduce rolling resistance and improve grip on wet roads.

Cars equipped with “A” rated tires needs 18-21m less to come to a standstill from a speed of 80 km/h compared to “F” rated tires. The German specialty chemicals company also launched a new fuel saving calculator that helps drivers to save money and bring less harm to the environment. Developed in cooperation with the Technical University of Munich, Germany, it was then tested and certified by TÜV Rheinland.

Source : http://www.adsalecprj.com/Publicity/MarketNews/lang-eng/article-127297/Article.aspx