Published On: Tue, Oct 9th, 2012

Holfeld Plastics buys time on fresh produce packaging

Holfeld Plastics buys time on fresh produce packaging

Holfeld Plastics buys time on fresh produce packaging

Holfeld has a passion for packaging. They continue to create some sweet inspirations when it comes to soft fruit punnets breathing new life and fresh ideas into the way soft fruit is packaged. And kept fresh. They combine purse aesthetics and on-shelf appeal with functionality. Their ‘G81’ family of punnets ranging from 30mm to 85mm depths has been purposely designed to deliver packaging that is not only environmentally-conscious but also protects and preserves the quality of the fruit from harvest to table.

The G81 range has the addition of sloping vents in the base. These result in significant airflow improvements which provide continuous ventilation, aiding fruit conservation and helping to preserve the fruit when in transit at the retailers and in the domestic fridge. Holfeld know about exacting standards. They have been successfully supplying M&S soft fruit punnets for 3 years. A recent survey amongst M&S customers suggested a preference for recycled packaging 85% admitting it would make them feel more comfortable about shopping in their stores*. Holfeld has invested around £1m in installing a manufacturing system for the G81 range of soft fruit punnets allowing the manufacturer to pad and punch in line and therefore controlling manufacturing costs.

Working closely with M&S and other retailers, marketing desks, distributors and growers Holfeld Plastics assert they deliver on expectations and with punnets manufactured in their plant in Ireland it means their customers in Ireland and the UK can rely on a fast, on-time delivery – a crucial factor in the growing season when a short delivery or worse still no supply at all can mean the difference between success and failure.