Leading Chinese injection molding machines manufacturer Haitian International reported a turnover of RMB 6.3 billion last year with 22,000 units being sold, a slight decrease compared to 2011. “The export market result is more or less on the same level as 2011. Due to the introduction of our new second machine generations Mars II, Venus II and Jupiter II in the second half of 2012, we could convince molders of our value with innovative technology at an affordable price.
This stabilized our export business. Thanks to strong business in middle and large clamping forces and with the all-electric Venus Series in the smaller clamping forces, we maintained our sales levels,” explains Zhang Jianming, Executive Director and CEO of Haitian International.
In spite of the difficult market environment, Haitian says businesses for big machines, all-electric machines and high performance machines achieved better results. The average selling price per machine rose, therefore, from RMB 253,000 to RMB 279,000. The energy saving Haitan Mars Series is still the Group’s bestseller, but the all-electric Zhafir Venus Series has achieved a growth of over 14%, with 800 units being sold. The new generation of the two-platen Jupiter Series, with bigger clamping forces from 1,200 tons and on, recorded an 11% increase in sales with about RMB 273 million.