Cytec Coating Resins establishes new Identity as Allnex
The divestiture of the Coating Resins business of Cytec Industries has joined funds affiliated with Advent International and operates as Allnex from June 1 onwards.
The search for a name began with an employee contest in November 2012 that generated more than 300 possibilities. Those names were brainstormed further and advice from a leading branding agency was incorporated.
“We are excited about our new name,” states CEO Frank Aranzana. “We believe that it reflects who we are, what we stand for, and what we want to achieve.”
As a Belgium-based coating resins company that offers multiple products under one roof, Allnex said it will continually bring new technologies and new ideas to the marketplace under the slogan “All About Resins”.