CPIA sponsors Great Canadian Shoreline Cleanup initiative
Celebrating its 20th anniversary this fall, the Great Canadian Shoreline Cleanup, a joint conservation initiative between Vancouver Aquarium and WWF, will take place from September 21-29.
“CPIA is very proud to be a site sponsor of the Great Canadian Shoreline Cleanup,” says Carol Hochu, President and CEO, Canada Plastics Industry Association (CPIA). “This national conservation effort is a great chance for everyone to get involved and play an important role in keeping our rivers and lakes healthy for our community and the plants and animals that rely on our waters for survival.”
The Vancouver Aquarium and WWF are aiming to have over 64,000 Canadians participate in the Great Canadian Shoreline Cleanup. Since 1994, the Great Canadian Shoreline Cleanup has mobilized over 500,000 individuals across Canada to participate in the initiative, removing approximately 1.2 million kg of shoreline litter.
“Shoreline litter does more than mar the beauty of our ecosystems; it puts wildlife and people at risk. The impact of shoreline litter is far-reaching,” says Cathy Cirko, Vice President, CPIA. “The good news is that through the Shoreline Cleanup, there is something we can do to be part of the solution.”