RPC Design and RPC Bebo UK have designed a convenient packaging for Yowk’s brand of soft-boiled egg.
The bespoke-designed pack includes a pre-boiled egg, bread sticks, a spoon and seasoning. Consumers simply remove the lid and contents, leaving the egg, and fill the container with boiling water.
The egg is ready to eat after five minutes. The lid doubles as an egg cup, while the spoon incorporates a small sharp “tooth” to remove the top of the egg.
RPC Design’s solution was a two piece pack thermoformed in polypropylene (PP), compromising a round pot and snap-on lid. The base of the pack incorporates a hollowed out section for the egg to sit in, while the “egg cup” shape of the underside of the lid fits over the egg in the pack, ensuring it remains stable during transit.
Special attention was paid to the overall size of the pack to ensure the exact volume of boiling water is added. This was critical as too little water would not heat the egg enough while too much would carry on the process and solidify the yolk, according to RPC.
The final pack shape is particularly challenging to form as it cannot distort or deform when the water is added and which can be comfortably picked up and handled.
“Eggs are a nutritious snack, ideal for people on the go,” said Ian Hetherington, The New Egg Company’s Managing Director. “Yowk allows consumers to enjoy the perfect boiled egg, anytime and anywhere, and RPC has made a huge contribution in helping us to bring this innovation to market.