Published On: Wed, Apr 8th, 2009

BASF introduces “Whiter White” Pigment

BASF has launched Glacier™ Frost, a “whiter white” pigment developed with a new generation of titanium dioxide-coated synthetic mica flakes.

Glacier Frost White – designed to help coatings, plastics and printing inks formulators achieve extraordinary luster and brilliance in a broad range of applications from paints to consumer electronics and cosmetic and personal care packaging – was officially introduced at the European Coatings Show in Nuremberg, Germany, on March 31. It is now commercially available in North America.
BASF’s Glacier Frost White is a new white effect pigment that offers pure pearlescence and outstanding glitter effects. Unlike many conventional pearlescent effect pigments, Glacier Frost White can achieve whiter white shades as well as silver and black shades – without a yellow tint.

With a bluish reflection color, Glacier Frost White creates white to black shades without the yellowish appearance of traditional synthetic mica pearlescent pigments. In addition to a whiter appearance, the new pearl pigment provides reflections of pure white brilliance.

“Glacier Frost White expands BASF’s innovative portfolio of pigments, which already provides a broad range of depth, gloss, sparkle and multicolor effects, by meeting a critical need in the clean white and vibrant color space,” said Thierry Chevrier, Director, Coating & Plastic Chemicals, for BASF in North America.

“BASF’s effect materials are designed to help our customers to be more successful. These pigments make our customers’ products better by stimulating consumer senses, enabling sustainable design flexibility, and allowing our customers to respond to emerging industry trends,” he added.

Synthetic mica is absolutely transparent, and is free of natural impurities, such as iron oxides. Because of this, it offers better luster and brightness than traditional pigments and outstanding sparkle effects in all shade areas.

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than € 62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).