Beam Inc, one of the world＊s leading premium spirits companies, has launched Skinnyminis, a four-pack offering of the Skinnygirl Margarita ready-to-serve cocktail in sleek-looking premium 200ml barrier polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics, the global producer of PET packaging.
Skinnygirl Margarita was previously only available in 750ml glass bottles. According to Beam, the shift of serve size decision was based on feedback from its customers. ※For us, the size extension made sense due to PET＊s value and because consumers asked for the product,§said Megan Frank, brand director, Skinnygirl Cocktails at Beam. ※In the single serve size, unbreakable and portable PET bottles provide an entrée into new venues that do not allow glass because of the potential for breakage, opening up new sales opportunities.§
Amcor Frank noted that Skinnyminis have been sold all season at Yankee Stadium in New York City and other similar type venues including sporting events and concerts. ※We wouldn＊t be able to get there (those venues) with glass,§ he added.
In accordance with Amcor, the highly attractive, custom container also represents one of the first 200ml barrier PET bottles for the spirits industry. A unique barrier PET resin with an oxygen scavenger offers protection from oxygen ingress and provides extended shelf life, resulting in bottle inventory benefits. Besides, a UV additive is used for the bottle to protect the product from ultraviolet light and preserve the product color.
Moreover, the single serve PET bottles have more sustainability benefits. They are one-sixth the weight of glass bottles, unbreakable, less wasteful, and recyclable. The plastic bottles also result in significantly reduced transportation costs and other supply chain efficiencies. Amcor says it continues to work closely with other wine and spirits makers who seek alternative packaging, and PET barrier technology is also being targeted at other markets for oxygen sensitive products.